Regional OOH specialist TOM adds $4m in assets

Calum Jaspan

April 7, 2021 3:46

Out-Of-Home (OOH) provider Total Outdoor Media (TOM) has added $4 million worth of new regional inventory, as it looks to strengthen its position in the regional OOH market.

Adding to its 50+ portfolio of large format advertising sites, the new portfolio includes 5 digital screens and 13 classic supersite displays, as TOM looks to capitalise on the continued regional economic boom, as more Australians travel domestically, and relocate regionally.

Managing director and co-founder Ged Hart said: “Over 25% of Victoria’s population lives regionally, and according to the ABS, 93% of these people drive to work as their primary mode of transport […], in addition to the large numbers of Victorians who are travelling through regional landscapes, creating more demand for regional OOH advertising.”

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.