Regional broadcaster WIN secures last-ditch deal to keep showing Nine Network content
Regional TV broadcaster WIN has avoided going off-air at midnight after reaching a deal with the Nine Network to continue to carry its content.
The two broadcasters had been locked in negotiations over the rebroadcasting rights, with Nine looking to increase its share of WIN’s ad revenue from 39 to 49 per cent in exchange for access to its content. The current deal was due to expire at midnight.
However the two sides have agreed a new six-month deal “on terms that provide for additional payments to Nine over that period” while adding both have “agreed to work together on a range of opportunities relating to their content and to the mutual growth of their respective businesses”.
Nine is understood to be in negotiations for a takeover of WIN, which services around 25 per cent of the population, although any such deal would require the government to change reach rules as part of a wider mooted overhaul of media laws.
