Rekorderlig: embrace your ‘inner Swedishness’

Olof

Swedish cider brand Rekorderlig has launched a marketing campaign asking consumers to ’embrace their inner Swedishness’.

The campaign features a series of short films centred around Swedish character Olof, who runs a school where people can go to learn how to be Swedish.

It follows the brand’s ‘Beautifully Swedish’ campaign, launched last year.