Renault captures the ‘joie de vivre’ of young families with new ad for Koleos SUV

January 22, 2020 10:04

Continuing its ‘Make the Move’ platform, Renault has launched a campaign for the reimagined Koleos SUV, capturing the bonds of family that are brought together in the vehicle.

The aim of the ad is to target “families who aspire to living with a spirit of joie de vivre.”

The TVC features a young family at the So Frenchy So Chic festival that occurs in Sydney and Melbourne, and is sponsored by Renault.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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1 COMMENTS

Fundy 22 Jan 20

To quote: the aim of the ad is to target “families who aspire to living with a spirit of joie de vivre.”

I’ve got a young family, and I aspire to get them to eat their dinner, hang their towels back in the bathroom and get off the iPad. That’s what I call aspirational.

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