Renault captures the ‘joie de vivre’ of young families with new ad for Koleos SUV

Continuing its ‘Make the Move’ platform, Renault has launched a campaign for the reimagined Koleos SUV, capturing the bonds of family that are brought together in the vehicle.

The aim of the ad is to target “families who aspire to living with a spirit of joie de vivre.”

The TVC features a young family at the So Frenchy So Chic festival that occurs in Sydney and Melbourne, and is sponsored by Renault.

Terri Golder, Renault Australia GM marketing communications, said in a statement: “We’re very excited to launch The Reimagined Koleos, our flagship SUV in the Renault range in Australia.”

“This campaign is designed to appeal to families who appreciate unique design and style but also enjoy exploring in comfort, without compromising practicality, which the Koleos delivers on, amongst many other features.”

The TVC will appear across television, cinema and online, and will be accompanied by OOH and digital.

The OOH execution for the campaign

The campaign was created by Big Red. The TVC was directed by CKOL’s Jessie Oldfield and Adam Murfet. Still photography was executed by Andrew Vukosav and the OOH was completed by Isamu Sawa.

Earlier this month, the brand targeted young car buyers with the launch of its campaign for the Kadjar medium SUV.

Credits

Client: Renault Australia
Managing Director: Anouk Poelmann
Marketing Director: Felix Boulin
GM Marketing Communications: Terri Golder
Agency: Big Red Communications Group