Renault game invites drivers to ‘Zero-in’ on 0% finance rate
Naked’s Melbourne office is behind a new campaign for Renault to launch its new 0% finance rate.
The campaign will centre around a digital game called Zero In in which consumers attempt to guess the location of a Renault Megane Hatch Diesel on a map of Australia.
After every guess feedback is given, with the person who can ‘Zero-in’ on the car’s location with the fewest number of attempts winning it for real.
Whats the reach and frequency on that?
Anna from Naked Communications here.
Just to clarify, the Zero In game is one part of a broader communications strategy to promote the 0% finance offer. Other channels promoting the offer include TV, digital, direct mail, print and outdoor.