Renault targets young car buyers with campaign for Kadjar SUV via Big Red

January 10, 2020 10:49

Big Red had created an ad for Renault Australia’s new Kadjar medium SUV under the brand’s ‘Make the Move’ platform

In an effort to position the vehicle as aspirational for younger consumers, the TVC features a young lusty couple exploring the country, from coastal to rural areas and visiting the Mornington Peninsula’s Jackalope Hotel.

The ad is set to the track ‘Catch me if you can’ by Melbourne group, Desert Belle.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

3 COMMENTS

The Animal 10 Jan 20

At .15 sec I wonder what the model is popping?

User ID not verified.

Barry 12 Jan 20

Thank God for a decent car ad.

User ID not verified.

User 1 13 Jan 20

yeah nahhh great ad, but they left out the bit where the navigation maps are 6 months out of date and apple car play is not installed in Australian cars and they only run on 95 unleaded and you have to book a service 3 weeks in advance and and and…

User ID not verified.