Rent.com.au planning $2.5m digital and TV marketing push after listing on ASX

Newly-listed rental company Rent.com.au (ASX: RNT) is poised to splash $2.5m on a national sales and marketing push with the appointment of brand and digital agencies next in line for the ambitious firm.

The business raised $5m through a public offering last week, half of which will be used to bolster its marketing presence as it enters what founder and chief executive Mark Woschnak described as a “commercialisation phase”.

The seven years since the company was born have been spent building IT, infrastructure and product service platforms, Woschnak said, with the listing paving the way for commercial growth and, ultimately, profit.

At the heart of the company’s plans, in which Woschnak holds a 7.35 per cent share, is a major online assault to raise its profile with the key 18 to 35-year-old rental demographic with a TV led marketing push likely to begin in the first quarter of 2016 geared towards landlords.