Repco celebrates 100 years of history with new campaign from Thinkerbell

Automotive retailer Repco has launched a new brand campaign in celebration of 100 years on the road, created by its creative and strategic agency of record Thinkerbell.

The campaign, ‘Driven by Passion for 100 Years’, makes for a game of ‘I-SPY’ for car lovers, feature Easter egg placements of historical car history, racing moments and pop culture, from Brian’s ‘94 Supra, the fabled Peter Brock Energy Polarizer, the rock that ended DJ’s Bathurst, or Brabham’s legendary engine.