Reprise appoints Midu Chandra to focus on ROI in social media

Tim Burrowes

August 19, 2011 11:35

Media Brands’ digital arm Reprise Media has hired a social media marketing director in attempt to position the agency as an expert in measuring ROI in the emerging space.

The role is to be taken by Midu Chandra, previously GM of digital and social media at Telstra.

According to the announcement: “At Reprise Media his primary duties will oversee the agency’s investments in social media monitoring, content, digital community management and social CRM.”

Reprise MD Dave Fernandez said: “We are broadening our capabilities moving into the next phase of social media development, which is the business application of social media and its measurable impact on company performances.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.