Celebrity deaths most shareable content according to news tracking engine
News of the death of former model Charlotte Dawson was the most shared on social media in Australia last week, conforming to a trend showing news of celebrity deaths is among the most sharable content.
The Likeable Engine, a research tool developed by digital news editors Hal Crawford of NineMSN, Andrew Hunter of Microsoft Windows 8 Apps, and Domagoj Filipovic, the head of Mi9’s creative arm Mi9 Studios, tracks the sharing of news stories on social media and has allowed the pair to establish a better understanding of which stories are likely to go viral and be more shareable.
Charlotte Dawson’s death reported on Saturday was the most shared story in Australia over the last week with the Daily Telegraph’s story being the most popular with 37,165 shares since the news emerged on Saturday. The ABC News version of the story was the second most widely shared with 20,421 shares on Facebook and Twitter.
News of US actor Harold Ramis’s death yesterday followed a similar pattern.
Is it just me, or is this article in pretty poor taste? “How to make money from dead celebrities”. About as subtle as a sledgehammer.