Research finds TikTok the ‘most untrustworthy social media platform’, as users jump 81% in Aus

October 8, 2021 10:57

Research by Toluna, a consumer intelligence platform, that shows TikTok being the most “untrustworthy platform” in Australia.

The research, which surveyed 1,063 Australians between 9-11 August 2021, showed varying levels of trust between companies, and that Australians are willing to give up some of their personal information in exchange for loyalty rewards, for entertainment purposes, or even to receive targeted advertising.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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