Research firm Pure Profile bids to recruit industry army

Online market research firm Pure Profile is today launching a major drive to accumulate what it claims will be the largest community of marketing, media  and advertising professionals in Australia.  

The company is investing more than a third of a million dollars in building up an audience of marketers to take part in its surveys.

It aims to sell access to the audience to media owners and others who want to reach marketers and media planners who control big budgets. In return, the company plans to reward marketers who interact with it at a rate equating to $5 per minute, or with free access to its consumer panels.

Salvador Klein, Pure Profile’s group sales director, told Mumbrella: “We are taking what we already do in the consumer space and applying it to professionals. We’re trying to acquire an audience of marketing directors, creatives, media planners.”