Research row as TV claims to be number one after all

Days after data from Nielsen suggesting that the Internet was now Australia’s number one medium, rival research house Roy Morgan has released its own report suggesting the survey is wrong and that TV is still the top dog.  

On Monday, Nielsen said that online now takes up 16.1 hours of the average Australian’s week, followed by TV with 12.9 hours.

Media usage. Source: Roy Morgan Research

Media usage. Source: Roy Morgan Research

But today, Roy Morgan said TV actually averages almost twice that – with 21.5 hours per week. It credited Internet usage with just 10.7 hours. Radio outstrips online with an average of 14.2 hours.

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