Rest launches new brand platform via BMF
Australian superannuation fund, Rest, has launched a new brand platform, “Feel the fairness”, via BMF.
The new platform brings a kooky new tone to the brand, and distinctively tongue-in-cheek approach for the superannuation category.
The new platform makes a nod to the brand’s last platform from BMF, “Fair go for all Australians”, which was last iterated in October 2021.
