Retail Marketing Summit: ‘They’re happy to pay extra for this convenience’ – Why Gen Z is the next frontier for retail marketers

Speaking at Mumbrella’s Retail Marketing Summit on Wednesday, Uber, Coca-Cola, Brown Forman and IPG Mediabrands agreed that society’s generation of up-and-comers are a fountain of revenue for retail marketers, so long as brands know how to target them effectively.

Moderated by Michael Levine, head of advertising sales AUNZ at Uber, the session delved deep into the power Gen Z holds over the current retail marketing industry, citing the demographics’ purchasing habits and behaviours as potential disruptors for brands.

(L-R): Anna McLoughlin, Mariano Favia, Hope Williams, Michael Levine