Return of Under The Dome and Hamish & Andy see audiences slump
Nine and Ten’s big series returns both failed to crack the million viewer benchmark on Tuesday night.
Ten’s second season of US sci-fi drama Under The Dome rated just 625,000 metro viewers despite heavy promotion, making it 18th for the night. And Nine’s Hamish & Andy’s Gap Year South America rated 983,000, seventh for the night.
Under The Dome was down 47% on last year’s 1.175m series debut while Hamish & Andy was down 37 per cent on the Gap Year Asia launch.
Seven’s House Rules topped the ratings with 1.5m viewers, according to preliminary overnight figures from OzTAM. Masterchef rated 991,000 for Ten, sixth for the night.
I honestly think part of Ten’s woes can be attributed to its terrible voiceover promotions for TV shows. The 1-2 pairing of two ridiculously melodramatic voices, one male, one female, to promote all of their shows, just makes every program seem like something I don’t want to watch. Whoever these people are, get rid of them! Whether it’s Bondi Rescue or Masterchef, every voiceover seems like they’re trying to be kind of sexy, dramatic and cheeky all at once and failing miserably at all three.
@JNK – True but the bigger problem is the show. Look at Jonah from Tonga, you can have all the publicity, marketing and build up you want but if people don’t want to watch it then you’re not going to do the numbers.
I know everyone is an expert, but this the change in the way we get our information and entertainment. When we learned to read, the town crier became irrelevant. TV in its current form is the town crier. The TV audience has become smaller and not very bright. It’s not happening; its happened.
Is there somewhere i can see overall TV viewing figures for the past 10 years?
Lets not get too dramatic here…it is school holidays in most states. I’m pretty sure you will see both of these shows picking up after next week
Offal, roll a ball down a hill.
In addition to a diminishing altitude (A) of the ball, you will notice an increase in the rate of declining altitude (ΔA).
Small bumps and imperfections in the hill surface will create the illusion that the relative Altitude is not dropping, but no one is fooled.
This is now your new graph for TV audiences in Australia.