Reviewing the Qantas cyber attack response
PR crisis expert Peter Wilkinson takes out the red pen and marks the latest Qantas public relations debacle.
A report card for Qantas might say, like some of my school reports, “Fair, but could do better.”
I watch closely to be better at what I do. Yes, Qantas’ response was a vast improvement on some well-known past fails.
First: Oh, how I crave a wonderful spokesperson. I feel sorry that CEO, Vanessa Hudson is being thrust into the spotlight despite her obvious discomfort with being front person.
It doesn’t have to be the boss every time. Why not choose a person who is an excellent communicator, who loves doing it.
