Revlon shares stories of women in the bush during drought

Revlon has launched a piece of content which shines a light on women in the bush and the many roles they play during the drought in Australia.

The campaign, BoldMatters, promotes Revlon’s promise to donate $2 from every Revlon Super Lustrous lipstick to a small charity, ‘Drought Angels’.

Created by Channel T, BoldMatters intends to focus on important matters which are relevant to Australian women.

The three minute film spotlights Jacqui, a mother of three, farmer and vet, who explains the different roles she has to play as a women.

Amy Kingon Smith, marketing manager at Revlon, said in a statement to Mumbrella: “Aligned partnerships present a significant opportunity to demonstrate a brand’s purpose. Revlon champions living boldly and bold women via sharing incredible stories of strength, tenacity and passion.

“The charity Drought Angels is a great example of bold women making a difference in their communities. Integrating a donation component, via the Bold Matters campaign, is critical to demonstrate true support of a cause rather than an affiliation alone.

“Brands have the opportunity to live with purpose to not only connect with their consumers but to demonstrate how business can be a force for good. We are thrilled to launch our local platform Bold Matters where bold women, a culturally relevant issue and philanthropy unite to create what we hope will be a campaign with impact.”

Credits:

• CHANNEL T
• Peter Cerny: Executive Creative Director
• Tim Bishop:  Creative Director
• Nick Livingston: Producer
• Lisa Ramsey: Managing Director
• Aisling Fitzpatrick: Senior Account Manager
• Photography: Edwina Robertson
• Production: Flint
• Director: Jonathan May
• DOP: Jack Saltmiras
• Post Production: The Hive