Rexona tells consumers to ‘believe in the invisible’ after shopping centre stunt
A walkway that ‘falls’ underneath customers at Macquarie Shopping Centre is at the centre of a new campaign for Rexona’s Invisible Dry range.
Rexona launched the new campaign over the weekend with a stunt scaring passers-by at Macquarie Shopping Centre in Sydney.
The campaign was launched over the weekend with a stunt at Macquarie Shopping Centre by digital content agency Mindconsole.
The activation used a 4K Oled screen, sound effecrts and motion sensors to make it appear as if the ground was collapsing – startling the public as they walked over it. The stunt was filmed on 10 cameras and will be used as digital video content.
Hmmm… do I continue walking down this path to the destination I seek, or should I deviate towards that non-invisible stage over there beside the cameras and crew?
Oh dear. Stinks. Spray.
And I shall only do so if I am young, fit and attractive and appear to be in the target audience for this product.
Just a deodorant trying to be ‘digitally cool’ but actually showing their irrelevance.
I hope the CMO thought it was great.
Get Unilever to check this one out from McDonalds.
#stuntdoneright
https://www.youtube.com/watch?v=b9WYHN-NlLE