Rexona creates mockumentary about Barry Ogden, a man unaware of his BO problem

A delusional character named Barry Ogden is the centrepiece of a new campaign from deodorant brand Rexona, styled as a mockumentary series looking at how great he thinks his life is.

The new ad for the Unilever brand comes from J. Walter Thompson, and looks at the awkward existence of Barry, who thinks he has been given his own office at work and special seats in restaurants away from other customers because he is a celebrity.

https://www.youtube.com/watch?v=d49BFEtFHqo

It also features interviews with his bus driver and manager of his local restaurant, who point out how memorable he is.