Rexona partners with Dylan Alcott for new brand campaign via Bastion

Kalila Welch

August 29, 2022 10:22

Rexona has brought in 2022 Australian of the Year Dylan Alcott to fight the narrow definition of what a typical “mover” looks like in its latest brand campaign created by Bastion.

“Not Done Yet” reflects Rexona’s new global brand purpose to help and empower people with the confidence and opportunity to move more by challenging cultural and social barriers and stereotypes.

30″: https://youtu.be/vjDvty7wSE8
15″: https://youtu.be/Jl_MZaIeMAA
15″: https://youtu.be/vcAUcgXQBW0

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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