Rexona uses Australian cricketer Usman Khawaja in new campaign

Rexona has dropped its latest ad as part of the ‘Moments of Pressure’ campaign, which reminds viewers that in high-pressure situations there’s often only one chance to succeed, and one to fail – so they need a partner who won’t let them down.

The 30-second video produced by Milkmoney is the newest addition to the short-form video series created by Octagon, which stars ‘pressure athletes’ including: James Moffat, Scott McLaughlin, Garry Rogers, Jonathan Thurston, Patrick Dangerfield and Todd Goldstein

The newest spot opens with Khawaja running onto a cricket pitch surrounded by a roaring crowd, accompanied by a voiceover explaining the intense, high-pressure nature of the professional sport, where you only have “one chance to fail” and “one chance to succeed”.

The ad finishes with the slogan “For moments of pressure – Rexona, it won’t let you down”.

• Client: Unilever
• John McKeon – Marketing Manager Rexona
• Sarah Dennis – Brand Manager Rexona
• Lauren Sutcliffe – Senior Assistant Brand Manager Rexona
• Creative – Octagon
• Art Director – Lizi Hamer, Creative Director, Octagon Asia Pacific
• Planner – Adam Hodge, Strategy Director, Octagon Asia Pacific
• Account Team – David Gregory, Account Manager, Octagon Australia
• Production Company – Milkmoney
• Director – Ethan McLean, Senior Director, Milkmoney Australia
• Producer – Matt Taylor, Executive Producer and Charlotte O’Rourke, Senior Producer, Milkmoney Australia
• Post Production – Jay Hall, Senior Editor, Milkmoney
• Audio Post Production – Stuart Welch, Nylon Studios