Rhyming voiceover returns to Victoria Bitter TV ads following controversial axing 11 years ago
Carlton and United Breweries has revived the rhyming “hard earned thirst” voiceover for new Victoria Bitter ads after an 11-year hiatus.
https://www.youtube.com/watch?v=BXGY51sLBH0&feature=youtu.be
The rhyming couplets, made famous by Australian actor John Meillon who became the voice of VB, led the TV ads for more than 40 years but were controversially dropped in 2004.
The spots from Clemenger BBDO Melbourne will kick off during the AFL Grand Final tomorrow.
‘Happy the rhyming’s back.
‘Sad they couldn’t have been evolved a bit more – made funnier, more memorable, contemporary and a little more larrikin.
Next time, please.
Almost brought a tear to my eye.
Love it…. it’s old school and still works.
I am not a VB drinker but it makes me feel good about the brand.
Excellent, more demonstrations of the progressive and forward thinking advertising industry.
I couldnt learn to copy adverts, in anything less than 10 hours
“after listening long and hard to our loyal drinkers…” Says it all really.
Sadly John Meillon died in 1989, but it might be possible to splice the tapes.