William Hill pushes on with In Play promotions with new ad for AFL and NRL finals blitz

Alex Hayes

October 2, 2015 10:24

Bookies William Hill has launched a TV ad for its controversial In Play betting service which is set to air during the NRL and AFL grand finals this weekend.

The new ads for the service focus on its racing offering, and show actor Axle Whitehead walking onto a track and stopping the runners mid-race to analyse the field, before placing a bet on his mobile.

https://www.youtube.com/watch?v=k9AQS1XtQT4

The service has been controversial with some claiming it breaches regulations around gambling in some Australian states, with TV networks refusing to broadcast a previous spot about the feature from the bookmaker.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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