Betting battles: William Hill takes shot at competitor but TV networks ban In Play ad
Betting firm William Hill has mocked the TAB in its latest marketing push in a sign of growing hostility in the fiercely competitive online betting space.
The two 30-second TV spots begin in a green studio with a smiling woman dressed in black addressing the camera – an identical set-up to that used by TAB. She is then interrupted by a man insisting William Hill offers superior products.
However a third ad William Hill wanted to run, promoting its In Play live betting service, is only appearing online after TV networks became nervous over the product’s legality.
Very clever overt ambush marketing!
These ads are all disgraceful. The Ladbrokes ones are intensely irritating as well. Now we are supposed to listen to cockney spivs tempt people into financial ruin?!
Can bag the tab all you like, get about 3 refunds max then they cut you off. Give me a bonus bet anyday.