Richards Rose debuts Mitsubishi work showcasing SUV range
Sydney agency Richards Rose has launched its first work for Mitsubishi since winning the account, promoting the car maker’s range of SUVs.
The work is the first to come from the agency since its founders split from AJF Partnership to form Richards Rose two months ago.
The campaign runs under the banner of ‘Built for the time of your life’ and showcases the full range of Mitsubishi SUVs.
Founding partner, Adam Rose, said the campaign was a celebration of what Mitsubishi stood for.
“Mitsubishi has a strong, proud history in Australia and we’re excited to embark on this new chapter,” Richards said.
The campaign is the beginning of a repositioning of the brand under Richards, which took Mitsubishi on as its foundation client.
Mitsubishi marketing manager, Darrell Jacobs, said the new campaign was the start of a concerted push for the brand.
“This is an opportunity to remind people what the Mitsubishi brand stands for and cement the emotional connections between our SUVs and car buyers.”
Credits:
- Agency: Richards Rose
- Executive Creative Director: Adam Rose
- Creative Director: Chris Johnson
- Creative Group Head: Paris Giannakis
- Head of TV/Content: Tanya Hairman
- Group Account Director: David Hallett
- Account Director: Kristen Sandberg
- Head of Strategy: Jody Elston
- Client: Mitsubishi Motors Australia
- Deputy Director, Marketing: Taichi Nakajima
- Head of Marketing Communications: Darrell Jacobs
- Marketing Manager: Daniela Querzoli
- Production Company: Goodoil Films
- Director: Justin McMillan
- Producer: Catherine Warner
- DOP: Stefan Duscio
- Aerial: Heliguy
- Editor: Simon Njoo
- Post Production: Alt VFX
- Post Production: Kojo
- Music Supervison: Donna Fitzhenry @ Music Mill
