Richards Rose launches new brand, Doozy, with first campaign

Richards Rose has released the first campaign for Doozy, a low-calorie and carb alcohol. The brand has been founded in partnership with Sydney Swans players Ollie Florent and Will Hayward, along with Hayward’s brother and Isaac Heeney.

The announcement:

From March and April onwards multiple Effie-winning Indie, Richards Rose will release the first campaign work for doozy – a low calorie/low carb alcohol brand and business that they founded with Swans players Ollie Florent, Will Hayward (and Will’s bother Harry). Isaac Heeney has also joined recently as a shareholder and brand custodian.