Riderless bike leads the way for Steve Waugh’s Captain’s Ride

October 18, 2016 8:56

Former Australian cricket captain Steve Waugh will be accompanied by a riderless bike representing children with rare diseases when his fundraising Captain’s Ride hits the road on October 29.

Steve Waugh will be joined on the ride by Adam Goodes

The innovative children’s bike was developed from scratch by production and technology specialist Finch on the back of an idea by Havas.

After having riders join the Captain’s Ride through virtual reality headsets last year, Waugh said he wanted innovation to be seen as a part of this year’s ride and the riderless bike was a way for children suffering from rare diseases to be a part of it as riders rode from Bowral to Mount Kosciusko.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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