Rideshare service Didi launches brand platform ‘Do More, Pay Less’
Challenger ride-share service Didi has launched its new brand platform ‘Do More, Pay Less’ with a campaign from OMG Creative and Mr Smith.
The ad shows Didi users having a better time on their nights out, because they have paid less to get there.
Didi launched in Australia in 2018 and operates Melbourne, Newcastle and Geelong. In November last year, Didi appointed Saatchi & Saatchi to its creative account, at the same time it awarded its media account to Zenith.
When is Didi launching in Sydney?They appointed marketing but limited service Melbourne and a few regional areas. How about provide service then marketing. These guys can service China 1.2 billion population but cant deal with Australian 25 million population what on earth are they waiting for.
Rubbish. You couldn’t organise a piss up in a pie shop. I’m in the Hunter valley no ones heard of didi .
It’s a totally emasculating ad. The song is super creepy, claiming to be a rebel but then asking permission to ‘kick in like it’s 1986 now.’
You play heavily on the female ‘we can do anything! we’re girls’.
Ohhh! A bunch of middle-class women dancing in the streets – look out world! This bunch has got it ALL goen on….!