Rip Curl takes Matrix-style approach in new campaign
Rip Curl has used Matrix-style filming techniques in a new campaign featuring surfing world champion Mick Fanning.
The ‘world first’ in surfing footage features uses 30 GoPro Hero 2 HD
cameras to produce the bullet-time effect seen in the Matrix.
The ad was devised inhouse, in collaboration with UK production company Timeslice, which worked on The Matrix.
It’s pretty much cheating using that song. It just sounds so god damn good.
Flume FTW!
Is this news?
Looks great. The surfing community would love this.
Awesome!
We love this..
Advertainment. Well done!
I surf, I work in the ad industry, and I will be buying a pair of Mirage boardies this weekend.
I applaud the Action Sport brands that continue to invest in high end, beautiful produced content. Such a refreshing change from the traditional ROI models (i.e. production $ vs media spend) that continue to stifle the industry.
More please.