RMIT puts media account out for pitch
RMIT is on the hunt for a new media agency.
Melbourne’s RMIT University has called a pitch for its media planning and buying account, putting its incumbent agency, The Media Store, on notice.
The university, which spent $27 million on consolidated advertising across its global campuses in 2024, has put out a request to media agencies as part of what is understood to be a five-year review.
The Media Store CEO Stephen Leeds confirmed to Mumbrella that the agency would re-pitch, having first won the account in 2021.
