RMIT University launches a ‘larger than life’ campaign ahead of its open day
RMIT University has started its recruiting push with a digital and social campaign targeted at school leavers ahead of its open day.
The campaign plays with scales as a means of demonstrating the ‘in larger than life moments of discovery’ available to students at RMIT, and capture school-leavers’ sense of independence.
A range of ads have been created for the campaign as to highlight each of the four RMIT University campuses: City, Brunswick, Bundoora and Point Cook Flight Training.
