The Roar marks shift to video with branded content
Australian sports opinion website The Roar has marked its shift into video with an entry into the branded entertainment space.
The website has produced two branded series focusing on the Ashes and the EPL.
The 20-part Ashes series, sponsored by British Airways, was shot in England, Scotland and Iceland and was presented by Roar columnist Geoff Lemon.
The unscripted series was a travel diary combined with Ashes cricket analysis, interviews presented by Roar columnist Geoff Lemon and shot and produced by
Cam Fink.
The ‘Hey Watson’ video garnered over 10,000 views on YouTube.
The Ashes series was successful enough for The Roar to complete a four-part EPL series for Foxtel, shot on location in Liverpool, Manchester and London.
Presented again by Geoff Lemon, the EPL series was pre-approved and scripted and was aimed at bringing Australian fans closer to the Barclays Premier League.
Conversant Media managing director Zac Zavos said: “We’re swinging the boat towards video and these two series were a great example of the unique video we can produce with brands.”
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We’re really proud of what we produced here. Big credit to the on-air talent, Geoff Lemon, who showed his talents in comedy and cameraman Cam Fink, who produced some excellent work in short timeframes.
Also, a shout-out to sponsors British Airways for Cricket and Foxtel for the EPL series – they took a chance and we believe that it has paid off beyond what we had initially hoped.
Cheers, Tristan. Managing Editor.
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