Ten gets audience boost after axing schedule to air Robin Williams movie Mrs Doubtfire
Ten’s decision to replace Jamie Oliver with Mrs Doubtfire gave the network a ratings boost last night as 891,000 metro viewers tuned in to watch the late Robin Williams in one of his most popular roles.
The audience for the 1993 comedy was double that achieved by Oliver’s Save with Jamie in its first two outings and was the eighth most watched show of the evening, according to the OzTam overnight metro ratings.
It helped massively boost Ten’s overall share with 17.8 per cent – up from 10.5 per cent last Tuesday – edging ahead of Seven with 17.7 per cent. Nine won the night with 19 per cent, with ABC on 10.3 per cent and SBS five per cent.
https://www.youtube.com/watch?v=X0l2T7iF0Ro
Maybe this should be Ten’s new strategy? Ditch the current lineup completely and just play classic films from the 80s and 90s.
Such a good movie – thanks Ten.
Great movie and very sad news (obviously).. but it feels a little wrong to attempt to gain from this situation. I’m sure their intentions were completely honourable though.. *cough*
Jez @Band Wagon – they scheduled it that day. Bookings and scheduling were already done. Learn a bit before you blog!
Yeah 10! Let’s all profit from a dead person. Wait for the announcement of a Robin Williams Movie Week coming soon!
@ Viewer. Stupid and inappropriate comment. Ten should be lauded for the tribute to Williams (plus it’s an incredible film.) Doc Neeson died last month and radio stations were rightly playing Angels songs as a tribute – are they “profiting from a dead person”? What juvenile, petty nonsense.
Awesome, thanks channel 10. Keep it up! So nice to finally have a diversion from the utter garbage on the other channels.
hey @Viewer — I would watch the Robin Williams movie marathon… at least it’s in tribute of him!
If they were sincere they would play it without ads.
Mike, that’s just ridiculous. I don’t know where to start.
Very Bitchy today guys…
@DTM been working at Ten long? Ten gains audience because they scheduled it that day. That has nothing to do with schedules and bookings already in place. They didn’t run the movie to benefit their advertisers (although no doubt ads got viewed more than they would have otherwise), just to get a spike in audience for the night as this article indicates. You can’t tell me someone at Ten didn’t say – “Let’s run this movie… everyone will watch it..”
Why the hate towards Ten scheduling a Robin Williams movie? Do any of you muppets realise that the internet was abuzz with robin williams stories and yes they were surrounded with ads, newspapers ran stories – again surrounded by ads
@Bandwagon – sorry mate work in radio all privately owned. “So what” they own the license agreement for the movie and ran with it. You’ve obviously got a massive chip on your shoulder and know little about the industry.