Robots can’t be brutal and girls can’t go too wild, rules ad watchdog

Two ads judged to be demeaning to women have been censured by the Advertising Standards Board.

The ASB has found that a commercial for Brut Max anti-perspirant and a late night ad for the Girls Gone Wild adult mobile service were both in breach of advertising rules.  

The Brut ad – made by ad agency Loud for advertiser Pharmacare – featured a robot collecting macho-friendly objects such as a surfboard and a football . It then picks up a doll, which it indicated is “rejected” before turning her into a woman in a bikini, which it collects.

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