From ROI to ROI+, Zenith rebrands with promise to ‘blend data, technology and brilliant specialists’

May 12, 2017 11:17

Media agency Zenith has revealed a new identity for its global brand 15 years after positioning itself as “the ROI agency”, shifting to become “ROI+”.

Still the ROI agency: Zenith’s new positioning

The agency will present its new face with the slogan: “We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow client business”.

The previous Zenith brand

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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