Role Reversal – What if clients had to pitch to agencies?
The pitch engagement process needs a massive overhaul, writes Kiranpreet Kaur, managing director, Archibald Williams.
As we come out of the years “that shall not be named”, it’s clear that agencies and clients have put the pedal to the metal when it comes to new business, agency relationships, pitches – whatever you’d like to call it.
But whatever you call it, it all holds similar emotions for those sitting on the agency side. Yes, there is some level of excitement and ignition of creativity, but we’d be lying if we didn’t acknowledge the angst, exhaustion, stress and the unmentionable “uncertainty” that came with it.
The thing is, though, why is this feeling one-sided? Particularly when every interaction, relationship, transaction is in fact double-sided. It takes two to tango [insert any other cliché about working together], remember?
“if my aunt had balls, she’d be my uncle” – oh hang on why are we playing this hypothetical game again?