Roy Morgan, where are you? The disappearance of the industry influencer
Is it now the industry’s turn to be its own Roy Morgan? Carat strategy director, Alice Raitt searches for an answer.
When I started in media just under five years ago, my team sat around the table at a pub in Southbank not far from the office. Bright-eyed and bushy-tailed it was a treat to leave early and debrief from the week that had been. Between office gossip and infamous stories from the ‘good old days’ the name Roy Morgan was thrown about.
Source: Facebook
‘Did you see that meme he posted the other day about lunch & learns?’, ‘Or what about the one about execs at publisher drinks?’. I had not. Diligently I too requested friendship over Facebook to feel on the inside of the industry jokes.
Roy went and opened an indie in Geelong where internet is still on dial up.
More Roy Morgan would be great.
More industry influencers though? That’s a hard no.
Instead, I’d prefer more platforming of woman and culturally diverse on the come up within our industry.
The king is dead. Long live the king!
Roy went indie and there was less memable stuff on offer basically.
Digital Chadvertising is a good replacement.