Rugby AU launches #PartOfMore campaign
Rugby AU has launched its new #PartOfMore campaign which includes a series of short videos documenting the lives of people from different backgrounds, who are all part of the rugby community.
Created by Digilante, the campaign features Wallabies captain, Michael Hooper; Wallabies head coach, Michael Cheika and Seven’s player, Charlotte Caslick, who discuss their journey to success and what Rugby means to them. The campaign also promotes the role of women in the sport, and includes grassroots-level players.
In other videos, Rugby fans open up about how the game has helped them overcome challenges throughout their lives.
In light of yesterday’s Cricket fiasco and Rugby League’s never ending problem with player misconduct it is refreshing to see a down to earth look at why men and women want to be a part of the running game.
Nary a private school boy to be seen!
Does anyone else play Union? Really?
😉
Rugby Australia – your financial results are terrible because you’ve forgotten about your core customer. The disingenuous diversity play is the most overused strategy in sports marketing.