Rules around weekend alcohol ads on TV altered paving way for new revenues for broadcasters

November 10, 2015 3:50

ACMA chair Chris Chapman

The communications watchdog has lifted some restrictions around weekend and public holiday daytime alcohol advertising on TV, which has been restricted to live sporting events, opening a new channel for free-to-air networks to drive revenue.

Changes which come into effect on December 1 mean booze ads can now be shown around other sports programs on weekends, extending the potential of sponsorship partnerships for broadcasters.

The announcement of a revised Commercial Television Industry Code of Practice by the Australian Communications and Media Authority also brings forward the watershed for M-Rated programs on free-to-air networks by an hour to 7:30pm. The shift is expected to have a significant knock on effect for the networks enabling them to bring more edgy programming on earlier in the evening.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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