Rural agency C7EVEN launches nationwide sheep worming campaign

Tamworth-based rural communications agency C7EVEN has launched an integrated marketing campaign for Tridectin, a new sheep worming treatment from Virbac Australia.

C7EVEN director Adam Arndell said the campaign which includes TV, radio, print, online and social media advertising as well as new logo and packaging design, in-store point of sale, sales materials and targeted PR strategy, will premier nationwide this weekend.

“When we were developing the creative for the campaign we were adamant we needed to emphasis the revolutionary nature of the product. This is a new class of combination drench so we needed to go big and deliver something that has never been tried before in agricultural advertising and that’s where the idea to ‘Power-up your next drench’ came from,” said Arndell.