Russel Howcroft outrates Sam Frost as Gruen gets a bigger audience than The Bachelorette
Network Ten’s executive general manager Russel Howcroft managed to outrate his own talent last night with the ABC’s Gruen beating Ten’s The Bachelorette with an audience of 926,000 metropolitan viewers.
The result saw the ABC show, hosted by Wil Anderson and featuring Howcroft and former adman Todd Sampson, take out the mantle of most watched non-news program of the night.
According to the Oztam preliminary metropolitan TV ratings, The Bachelorette was down 74,000 metro viewers on last week pulling 918,000 viewers for an episode in which the bachelors had to show off their children’s entertainment skills.
In the 7.30pm slot The Bachelorette beat Nine’s The Block which had 837,000 viewers and Seven’s Border Security which had 774,000. At 8pm Seven’s The Force pulled 792,000 viewers.
Very funny, verry smart tv
Basically the opposite of anything on free to air
Well done to the Gruen folks
Word, Stevo! FTA is utter garbage.
The irony is they got that way chasing eyeballs and seem to now be losing them.
Didn’t watch Gruen on FTA, but will catch it on iView. Just another example of how ABC ‘gets’ the digital age.
Bravo team. Tax dollars well spent.
Thats an awkward conversation this morning for Russ at 10….
What happened to Recipe to Riches? – the other show Russel made himself the star on. Channel Russel is coming, I can feel it. Then watch out Malcom.
By the way listeners, is Home and Away the dumbest name ever given to a soap or what? What does it mean? Away where? What could the strategy have possibly been?