Ryobi relay in new BMF ad

Tim Burrowes

August 9, 2013 1:14

Tool toting competitors complete a DIY relay race around a running track in a new ad for Ryobi by BMF Melbourne.

The ad seems four teams compete, using a battery as a baton.

The aim of the ad is to show off the interchangeability of the Ryobi range.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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2 COMMENTS

Charming 9 Aug 13

Nice to see a straight forward product demonstration with charm. A lovely feel good track that will stand out nicely in amongst the usual shouty retail clutter.

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Dean 9 Aug 13

Bit naff but it really works…

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