Wynns wine campaign goes into prehistory

Tim Burrowes

August 9, 2013 12:53

Wine brand Wynns Connawarra Estate has launched a new position around the message “It’s all a matter of time”.

The press and in-store campaign – which emphasises the story of the soil the grapes grow in – has been created by DDB Melbourne.

Wynns Coonawarra Estate’s global brand business manager Emily White said: “Coonawarra is internationally one of the most distinct wine regions, with its terroir formed over millions of years of geological activity. We are excited to present this evolution in an insightful way for our consumers.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.