SA Government and Crime Stoppers SA launch campaign to fight native wildlife crimes within state
The South Australian (SA) Government and Crime Stoppers SA are joining forces via a new campaign to combat the illegal trade of South Australia’s native wildlife.
Helmed by Crime Stoppers, the ‘Stolen, Smuggled and Suffering’ campaign was crafted to showcase the damage associated with crimes targeting wildlife, and the respective penalties that perpetrators of illegal native fauna trading or handling can find themselves facing if they’re caught.
The platform uses digital advertising, social media and traditional media advertising channels to spread its message.