SA Police launch confronting anti-drug driving campaign, via Black Sheep Advertising

March 12, 2024 4:16

South Australia Police (SAPOL) is confronting drug drivers with the consequences of their actions, via a new creative campaign from Black Sheep Advertising.

The intense campaign, the fourth for SAPOL from the agency, portrays a confronting, yet realistic, look at the effects and ramifications of drug users’ choices, delivering a strong key message: that reality hits hard when you drive on drugs.

Between 2018-2022, there were 540 serious injuries and 66 lives lost on South Australian roads due to drug driving – and it is a key contributor to road trauma in the state.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.