Saatchi & Saatchi wins Bank of Melbourne from Ogilvy
Creative agency Saatchi & Saatchi has won the Bank Melbourne account from rival Ogilvy, Mumbrella can reveal.
The bank confirmed the major account move this morning with a spokeswoman saying: “Bank of Melbourne is at an exciting point in its evolution.
“After launching the brand and working with Ogilvy for almost four years we recently appointed Saatchi & Saatchi as our main creative agency to support us through our next phase.
“We look forward to working with Saatchi & Saatchi as we grow the brand and help support the prosperity of Victoria’s people, businesses and communities.”
Congrats to the new agency.
For what’s it’s worth I opportunistically registered bankof.melbourne when the new domains came out last year.
I’m willing to part with it for a fair price.
Wow big deal for Ogilvy. Did they even see it coming?