Saatchi & Saatchi wins Big W

Tim Burrowes

February 15, 2012 1:26

Saatchi & Saatchi is back in the retail business after picking up Big W.

The win is the first major one in at least a couple of years for the agency which is currently making a fresh start under new CEO Michael Rebelo.

The Big W win partly makes up for the loss of David Jones in July 2010.

The change comes as a major blow to Y&R Group’s Ideaworks.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

Topics

Advertising BIG W Saatchi & Saatchi

5 COMMENTS

Congrats 15 Feb 12

Nice to see S&S back on their game!

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Curious 15 Feb 12

Hey Tim, who was the pitch consultant on Big W?

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N 15 Feb 12

Very excited for S&S!

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mumbrella 15 Feb 12

Hi Curious,

I’m afraid I don’t know.

Cheers,

Tim – Mumbrella

MDH 8 Mar 12

I worked on this pitch. Was interesting.

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Saatchi & Saatchi wins Big W

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