Sally Branson and Tim Ayliffe launch crisis comms training agency
Tony Abbott’s former senior press secretary and a longtime managing editor at the ABC have teamed up to offer elevated crisis preparation and training for business leaders and organisations.
Branson and Ayliffe Crisis Management Consultants is the brainchild of crisis communications leader Sally Branson and media veteran Tim Ayliffe, who have known each other for 20 years, “since the days when I used to pitch to him from the embassy [to the ABC],” as Branson tells Mumbrella.
Branson was the senior press secretary for former Prime Minister Tony Abbott, and advisor to senior military officials including US joint chiefs of staff. She has also guided numerous global brands and high-profile operators through various communications crises. The ’embassy’ she refers to is the US Embassy, where she worked for close to a decade.
