Salsa’s woos women with ‘sexy Mexi’ posters
Salsa’s has launched an outdoor campaign that sees a ‘sexy Mexi’ get down on one knee to propose to women in shopping centres.
If ladies take the place of a cut-out figure in the poster, they get a two-for-one special offer.
“We created this campaign to provide an opportunity to interact with the Salsa’s brand in a cheeky and irreverent way,” said Dan Bradley, director of marketing at Retail Zoo, the agency behind the campaign.
So, woman get a freebie but guys don’t? I always hate when campaigns are targeted towards a specific demographic. I understand why they do it, but I still feel like they don’t want my business
@Bem:
Maybe they feel that men already frequent their joint and want to extend something that would entice the female population to possibly come in for a bite…and more 😉